Customer relationship management (CRM) is an organizational strategy that focuses on increasing customer satisfaction and loyalty by providing experiences that are unique to each person. This is accomplished through the use of technology, processes and collaboration across departments.

In the past managing these relationships was a laborious and manual process. Businesses kept customer information in rolodexes https://naukri-online-ads.com/customer-relationship-management/ and filing cabinets or in spreadsheets, which were often not shared with other departments. This led to missed sales opportunities and the miscommunication of customers. Maintaining relationships has become much easier and efficient with the advent of new marketing technology platforms that offer a centralized database for customer information. These systems are referred to as CRM systems.

CRM tools facilitate and centralize customer information which makes it easier for teams to collaborate to nurture leads and improve the overall funnel for sales and marketing. CRMs track lead and client interactions and help businesses identify and prioritize the most valuable leads. This lets salespeople only contact prospects who are qualified. This can lead to higher conversion rates, buy value and speed of closing. it takes to close a sale.

Personalization is another important element of a CRM strategy that lets customers know they are valued by the company. Sending a personalized note of thanks after making a purchase or customizing an item or service to meet a specific requirement helps to build a relationship that encourages repeat purchases and brand advocacy.